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Little Known Secrets About Credibility Marketing!
Copyright 2005 Glenn Dietzel
A key factor in successfully marketing your business is to
establish credibility within your market. How, you might
ask, is it possible to establish credibility quickly? This
article is geared toward helping you understand the
importance of enhancing your credibility and how to
leverage it in the most efficient manner possible. This is
somewhat of a contrarian view on how to utilize your
credibility so that you can become a best selling author
and make money quickly.
If you really want to leverage your expertise to build your
credibility, you must understand the concept of leverage.
The best way to leverage your credibility is for you to
become an author. Dont let that scare you. Authoring
simply means to create. You must create something that
other people want, especially if you want to make money.
And that is what every successful business is all about.
Now, most people automatically think traditional publishing
when they think of authoring. However, I am not an advocate
of this at all for a number of reasons. The main reason is
that it keeps you from receiving cash flow immediately.
My father taught me throughout my childhood that business
cash flow is the overriding determinant of a successful
business. And he is definitely correct! It does not matter
how many assets that a company has, if it cannot produce a
steady cash flow, the business will die. If you want to go
the traditionally published route at the beginning, you
will end up wasting too much time getting a book to market.
Furthermore, in my experience, most people do not acquire
the necessary sales and marketing skills to fully leverage
the big publishing house model. From a business
perspective, the traditionally published model of authoring
does not make good business sense.
How do you explode into the market place? You create a best
selling eBook or digital product which your target market
wants! In fact never has it been easier to become a best
selling author, and you can do it in an afternoon. There
are a number of ways to create a product quickly. The best
way is to put together a questionnaire on a topic that you
are passionate about and that has a great demand in the
market place. Read your outline or get someone else to
interview you, and record this as an MP3 file. Then use a
service like elance.com or idictate.com to transcribe it:
e-publish it as an eBook using Adobes free service and
presto you are a published eBook author!
What makes this method so effective is that your product is
digital, so you have instant access to a global market
24/7. No wonder Mark Victor Hansen, author of the hugely
successful Chicken Soup series, recently stated, The
Internet is the best real estate today. According to a
recent eMarketer report, almost 50% of what was purchased
on the Internet in 2004 was purchased through this medium
because this was the only place where the material could be
purchased. And this trend is increasing consistently.
In you want to author by communicating through the written
medium, it is imperative that you unlearn some rules about
successful writing you were taught in school. For
example, successful writing is not about doing all your
research first and then spewing out a data dump. Successful
writing on the Internet is about writing at a grade 6 or 7
level and communicating just the way you speak. Incomplete
sentences are acceptable. Perfection is a liability. This
is not to say you dont want to do a good job. But I want
to underscore the fact that good writing is conversational
in style, informal in demeanor and user friendly in its
ability to help people solve their problems. If you can
write a long email or hold a conversation, you can author a
best selling eBook.
As a best selling author and infopreneur, you are not paid
to deliver information. People from every disciple are
drowning in this. What you are financially rewarded for is
contextualizing knowledge (information filtered by your
personal experiences) and delivering attitudes and skills
to your target market so that they can advance themselves
beyond their problems.
Another way to get published quickly through writing is by
setting up a blog. A blog, or web blog, is a great tool to
use to deliver valuable content to the Internet world.
Because of its importance as a vehicle for content,
blogging is an excellent way for you to gain credibility
very quickly, in some cases almost overnight. What makes
blogging so effective is that search engines love them.
Blogs provide you access to the search engines if you
format them correctly, using highly targeted key words.
Blogs capitalize on the great affinity that search engines
have for valuable content. In fact, the more you blog, the
more frequently search engines will come to your website.
The posts that you create on a frequent basis, as well as
the feedback and comments you get from others, can provide
the foundation for your best selling eBook.
In summary, successful businesses are good at exchanging
the value they create in the market place for cash flow.
This allows companies to expand their influence as they
solve the problems that their target market has. The amount
of influence is in direct proportion to their cash flow.
Authoring a digital product provides the greatest form of
credibility which in turn allows individuals to leverage
their expertise and reap financial rewards.
Never has it been easier to become a best selling author.
Whats holding you back from using the best form of
credibility marketing?
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519.542.3043
"Author an eBook in Record Time and Build Multiple Streams
of Income With a Proven, Breakthrough System."
Free eBook, Ezine and MP3 files Compel You into Action...
www.AwakenTheAuthorWithin.com
More articles by Glenn Dietzel - http://www.submityourarticle.com/articles/Glenn-Dietzel-305/
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