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The Viability of Blogging to a Niche Market
Copyright 2005 Mal Keenan
Niche marketing is an old and very successful marketing
strategy whereby a company focuses on marketing and selling
to a clearly defined segment of potential consumers. The
company earns by supplying a unique product or service to
this narrowly defined market which other companies have not
met or provided.
Are there potential buyers online? According to the Central
Intelligence Agencys latest figures, there are over 185.55
million internet users in the United States alone, of these
around 139.52 million active users. The Computer Industry
Almanac which compiles statistics on global internet users,
records a staggering 934 million users for 2004 and this
market continues to grow.
Do these users buy online? Statistics gathered on internet
users, show they do and their numbers are increasing. For
instance, in December 2004, online sales rose by 53%, from
$795 million of the same month 2003, to $1.22 billion 2004,
(gathered by CMP Media a service provider of information
and marketing services to the technology and healthcare
industries). For each unique marketing hook, product and
service, your business blog can tap in, thats how many
niche markets you can serve.
The next question then to answer: Can your blog be the
perfect vehicle for reaching and marketing to your niche?
You should realize that successful blogs go a step further
in providing excellent content, as well as regular updates
or new content. Most websites provide these services.
Rather it is the ability of these blogs to provide the
author and the readers a venue for one-on-one
conversations, in an impersonal medium. By sharing
commentaries, thoughts and opinions, the author positions
himself or herself as being an authority in his or her
field of work. If you write content that is relevant to
their needs, theyll remember and keep returning to your
blog.
But thats not all; you need to have an abiding passion for
the subject matter or product youll sell. Without this,
your blog wont stand out and carve itself a niche apart
from the other blogs.
In essence, a well researched and crafted business blog is
a potential revenue center. It has the authors personal
touch and speaks to the need of this particular consumer.
As every marketing analyst knows, when a seller understands
his or her consumers well, this seller gets their business.
------------------------------
Mal Keenan is editor and publisher of the Home Business
Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for
great strategies and step by step processes in running a
successful online business:
http://www.pluginprofitstraining.com/
More articles by Mal Keenan - http://www.submityourarticle.com/articles/Mal-Keenan-176/
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