|
|
| |
|
Wealth is in the Eyes of the Prospect
Copyright 2005 Craig Friesen
If you do any browsing of online home business sites or
Internet marketing, you will surely have seen this message
is some shape or form: "quit your job and become wealthy
working from home...let us show you how!" In fact, most of
the people who will read this article may have promoted a
product or home business opportunity with a similar sales
line or a variation.
What many do not understand is that wealth can be defined
in different ways. A dictionary definition of wealth is: 1.
riches; large amounts of money or worldly possessions; 2.
an abundance of anything.
Your typical advertisement promoting an online money-making
opportunity focuses mostly on the first definition - a
large bank account and luxury items to your heart's content.
Home business opportunities, on the other hand, tend to
focus more on the 2nd definition. Here are several examples
of how wealth is used as "an abundance of everything" in
online marketing:
- quit your job / fire your boss (wealth = more
independence and control)
- work at home / work from home (wealth = more time for
family and self, with flexibility of schedule)
- earn extra income / need help paying the bills? (wealth =
more discretionary income).
The implications of this observation for us marketers are
that you can promote the same opportunity in different ways
and by doing so expand your market. Let's say you have a
home business opportunity that involves selling a health
product. The 2 most obvious ways to market the opportunity
is to interest persons who use the product as well as those
people just looking for some kind of home business. Your
promotional material will be different for the 2 types of
recruits - one that promotes the opportunity primarily, and
the other that says, "you use the product, why not earn
some money selling it to your friends?" You could also
promote the opportunity as a means to luxury - the first
definition of wealth. Design your promotional material to
highlight the possibilities of residual income.
The point is, no matter what the opportunity, you can widen
your prospective market by designing variations to your
promotional material. Splash pages are a great way to
accomplish this. Optimize the keywords and graphics to
focus on one segment of your marketing instead of trying to
attract them all. You might also want to prepare matching
landing pages so tha tyour prospect doesn't think they
ended up in the wrong place.
If beauty is in the eye of the beholder, then wealth is in
the eyes of the prospective recruit. Understand what your
prospects are looking for and promote your business
opportunity accordingly.
------------------------------
Craig Friesen is a freelance writer and Internet marketer,
living in rural Saskatchewan. Visit FreedomdreamR.net for
business opportunities, webmaster resources and to sign up
for the free business newsletter.
More articles by Craig Friesen - http://www.submityourarticle.com/articles/Craig-Friesen-267/
|
|
|
|
