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Five Ways to Profit from Using Video Online
Copyright 2005 Liz Micik
The newest media wave to hit the online shore is video.
Individual emails abound with links to "the funniest video
ever," or blurry clips of new babies or birthday parties.
Businesses, on the other hand, have largely been left
standing on the shore, scratching their heads and wondering
if there's any real value to be earned from diving into
making their own live video broadcasts, video emails or
video on demand infommercials. Here are just five of the
many ways video adds to the bottom line of any company.
1. People remember more of your message
While people generally remember 10% of what they read and
20% of what they hear. But, they'll remember as much as
50% of what they see and hear together. Before anyone can
act on your message, they need to process and remember it.
2. Increase responses by up to 30%
A call to action is much easier to follow if it is actively
delivered. Sound and motion are powerful action drivers,
especially when they are delivered by your sincere
enthusiasm and passion for your topic. Companies who have
made the switch to video email and on- demand broadcasts
have reported response rates jump as much as 30% following
a broadcast.
3. Build your credibility
People do business with people they know, like and trust.
When you cut through the technological barriers of the
Internet and put yourself online, you put "your self on the
line" as far as viewers are concerned. The time it would
normally take you to build a relationship with a potential
customer can be dramatically shortened as a result.
4. The cost savings are obvious
Anytime you can avoid the high costs of sending someone on
the road to meet with clients or attend a meeting, the
bottom line savings are immediate and obvious. In addition
to any costs associated with attending a meeting, you need
to factor in travel costs covering airfares to taxis and
tolls, hotel costs, meal expenses, and even your internal
costs to process the expense paperwork.
5. Soft cost savings multiply returns
Spare yourself the productivity drain and the physical and
mental tolls travel takes on your company's road warriors
and you could enjoy "soft" cost savings that dwarf your
hard dollar travel costs. Want an example? Look at your own
calendar for the past month and count up just the hours you
spent traveling to and from meetings. Multiply that by your
hourly wage, and then by the number of employees in your
firm.
If reasons like these don't help you convince the reluctant
decision makers in your company to add video to your
communications mix, please be patient with them.
Historically they are in good company. There were many who
claimed the smeary images on hard to handle rolls of paper
called "faxes" could never function in place of an original
document. And who, they asked, would ever want to spend
more time typing an email message when they could so easily
pick up a telephone and place a call?
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Liz Micik turns your video learning curve into a fast and
easy profit curve in her newest book, Cue the Director: 10
Simple Steps to Online Video Success. Visit
www.powerpresenters.com to have free weekly video tips
emailed to you.
More articles by Liz Micik - http://www.submityourarticle.com/articles/Liz-Micik-272/
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